2022 Small Business Trends and Predictions


Mobile device user experience will be a big focus for all SEO experts. Izzi Smith, Technical SEO Analyst, Ryte, encourages companies to provide improved customer services online. Brands need to establish a process with their sales and support staff to ensure that they are aware of important and incoming questions or requests by customers that can be resolved with help resources. Businesses will need to focus more on customer retention and increasing customer lifetime value . It will be all about understanding your customer best and providing them with possible solutions through content or risk losing them to some other business that understands your customer better. This means it’s time to focus on generating quality reviews on Google My Business and even on other review platforms that are authentic.

The interiors trends to look out for at this year's big design shows

Users can work from an integrated suite that allows for all processes to be handled in one convenient space. In 2022, the need for social media risk management and mitigation will rise – meaning public relations and social teams need to form a unified front. Social commerce is when you buy and sell products or services directly from a social media platform. All the major social networks have invested in social commerce and this trend predicts that they will continue to do so. As technology-enabled transformation is imperative, new mindsets for humans will be the driver to see a successful implementation to propel businesses forward. Cultural change will become one of the most important drivers of success for companies in post COVID-19 era.

Longform content is going to make a huge cut because if one source can provide a large share of the information that the users are seeking, such pages will make it to the top. Google’s target is to become a 100% renewable dailyreuters energy-based company by 2030. The Carbon Neutral initiative of IndexNow means that the chances of Google adopting it are high. Getting the pages indexed by the search engine giant will become easier when this happens.

UX & SEO Guide

“The other big piece we see coming based upon what has been said in Biden administration is some type of new paid leave laws. Biden was pretty vocal about that throughout the pandemic,” Holt said. “I would expect for Biden, especially if Democrats control both houses of Congress, to try and pass some type of codified paid leave at the federal level. Amid the pandemic, the call for paid family and medical leave has been greater than ever. Recently, with the passage of the Families First Coronavirus Response Act , the federal government extended the Family Medical Leave Act and the unpaid leave it provides. However, that could soon become paid leave, Holt said, especially if Democrats take control of the Senate.

One trend that will help you outrank your competitors in 2022 is consistently publishing long-form and relevant content on your website. The content should adhere to E.A.T guidelines and should be 2000-word long or more. Cindy Krum, CEO & Founder, MobileMoxie, believes that Google identifying and ranking passages will be a huge SEO trend in 2021. Passages are really important as far as Google’s ability to extract the exact information that the audience is looking for is concerned. Establishing a strong presence on knowledge bases such as Wikidata.

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If you are looking to increase the click-through rate to your video content via the search results page, these two markups are a boon. Even though this is a macro example, Google is doing the same in the micro-level, wherein the search results change based on the user’s location. Websites that use AI to autogenerated content, may also feel the heat of the Helpful Content update.

That’s nearly double the $54.4 billion total social media ad spend in 2017. 81% of shoppers were already using social media to discover new brands and research products before the pandemic. Many businesses have figured out that letting these users checkout in the same app just makes sense. Make sure you customize your business’s feeds on Twitter, Facebook, and Instagram so that you can easily scan the relevant and trending topics that day. If you don’t have time to click through and read an article that sounds interesting, use a “save for later” app like Pocket so you can revisit it when you have more time.

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